Harley-Davidson continues it's busy 110th anniversary year. Yesterday it released two brand new motorcycles the Street 500 and 750. Just a couple of months ago saw The Motor Company cater to its higher end customers with Project Rushmore. The driving force behind Project Rushmore was "listening to the customers." Well, I would say that Harley-Davidson continues to do exactly that but where Project Rushmore's focus was on its established and wealthier riders the Street 500 and 700 occupy the other end of the spectrum. The fact is the world is becoming more urban, diversified, and the future of any brand is attracting new buyers. The Street 500 and 750 reflect this demographic.
Will the younger urban motorcycle rider find these bikes appealing? Will potential Harley riders see a liquid cooled, small cc bike as a true Harley? Only time will tell. Find out more here.
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